2. Pages and Posts

Fri, Jan 8, 2016 at 12:00 am by Jerry Rivard

Note: This is part of a short series of posts describing how to use this blog. You should delete the series before going live with the blog.

The basic difference between pages and posts is timing. Posts are dated and generally not updated once they’re posted. Pages are normally not dated and can be updated at will. A blog generally has a few pages and many posts. Think of posts as news stories or magazine articles. Or e-mails and other notices relevant to estate sales.

The purpose of writing blog posts is that you will be including content on your site that is relevant to things people might search on, which will add up over time and increase your rankings with Google and other search engines. Whether this will have a noticeable effect on your SEO remains to be seen, since competitors will be doing the same kinds of things. In addition to helping indirectly with SEO, it also provides content for someone searching for specific terms that might narrow down to your site.

You create new posts just like you create new pages. Just as there is a section for Pages, there is one for Posts, with pretty much the same editor. You will notice there are two additional options: Categories and Tags. These are both used to make your posts easier to find. I describe these features in more detail in the next post.

I would suggest you start by creating a post for every e-mail you’ve sent to your list in the past few months. Make the subject of the e-mail the title of the post and the body of the e-mail the body of the post. Save and publish the posts, then go back and use QuickEdit to change their dates to the date you sent the e-mail and the author to the person who sent it, if necessary.

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